Aesthetic Marketing with AI

Aesthetic Marketing with AI: How to Stay in the Treatment Room While AI Handles the Boring Stuff

By Jennifer Earls, The Nerd & Creative Director for Your Marketing Team at Facets of Hospitality

Let’s face it—nobody signed up for esthetics because they love tracking inventory, writing protocols, or updating service menus. Most estheticians I know would rather spend all day wrapped in the serenity of their treatment room than buried under a pile of admin work. But if you’re running your own spa or studio, that “spa life” you dreamed of can quickly turn into a marketing job you never wanted.

The good news? You don’t need to clone yourself or sacrifice self-care to stay booked and branded. The age of AI-powered esthetic marketing is here—and it’s not just for Silicon Valley tech bros or teenage TikTokers.

Whether you’re a solo estie or leading a growing team, using AI to market your aesthetic business isn’t about replacing your voice. It’s about reclaiming your time. If you’re ready to spend less time typing and more time toning (faces, not thighs—though AI can’t help with those either), let’s talk about how AI tools for aestheticians can actually make your business more human.

✨ What AI Can Do for Your Aesthetic Marketing (That You’ll Actually Want It To)

We all know AI can write captions and copy—but what if you’re overdoing your own social media and email altogether? That’s where it gets interesting. Here are real, practical tasks AI can take off your plate so you can focus on the part of your business you actually love- like facials and waxing!

1. Service Menu Creation & Updates

Updating your menu every time you add a new treatment or tweak a price? Snooze. If you train your AI tool correctly, it will know what you want to say and spin it in a cute way. AI can take your notes or voice memos and convert them into polished, on-brand service descriptions that match your client’s reading level and your spa's vibe. Then run that by your marketing team for polish. Want a version for your website, one for print, and one for text replies? Boom. Done in minutes. Remember hiring experts in esthetics for thousands for this?

2. Consent & Intake Form Drafting

If you're still manually writing intake forms or consent language, pause. AI can write legally sound (but easy to understand) templates that you can run by a lawyer, saving you hours of formatting and rewording. It can even adjust tone for your specialty—clinical, holistic, acne-focused, or luxury.

3. Client Follow-Up Scripts

Want to check in with clients post-peel but can’t remember who got what? AI can help you build smart, customizable follow-up scripts and text replies that feel personal but don’t take up your time. Plug them into your CRM or text app, and you’ve got high-touch care without high effort. Bonus tip- it can read your notes or voice notes and write a treatment follow up for the file so you always know what happened in that treatment room today.

4. Treatment Protocol Writing

Whether you're offering a signature facial or onboarding a new product line, AI can help you standardize your steps, timing, and product usage into clean protocols for training, delegation, or insurance documentation. No more scribbled notes on sticky pads- you can literally scan those handwritten notes and ask AI tool to read them and organize a new facial around those principles and ingredients or products. ALWAYS CHECK IT! It's technology and will fail.

5. Booking Page & Website Copy

We are more than willing to help you with this- and we use human written keyword heavy SEO ready content, but.... if that's not in your budget yet-instead of sweating over your About section or service intro on Gloss Genius or Wix, AI can help you sound like you—but more professional. It can take your scattered voice notes and turn them into client-ready content that converts clicks into appointments. Need help where to put it- reach out to us. We offer FREE TIPS and if it helped, you can leave us a tip- no pressure.

6. Sale Language

If your skincare line didn't have a lot of marekting tools with it, but it's great formulation- AI can fill in those gaps (or refer Your Marketing Team to that formulator, we help the top down.) It's able to read your ingredient or packaging, know what you want to say from a voice note or bullet points you've given it, and spin it into language you feel comfortable saying or posting about. If sales isn't your game, AI comes in with the assist every time. And don't be afraid to tell it to stop being cheesy and not pushy or use mind control techniques.

7. Client Education & Retail Tools

Want a quick reference card on how to use that new enzyme mask you’re retailing? AI can whip up printable copy for “How to Use” cards, product match charts, or even a mini e-book ideas you can use as a freebie to boost retail sales. All branded, all yours. You will need to edit it and put that copy somewhere to be used, but 90% of the heavy lifting is done for you at the push of a button or two.

📚 Ready to Dive Deeper? Meet Your New Business BFFs on Kindle

If you’ve ever wished someone would decode all this AI stuff in plain English without the salesy fluff, I wrote the manual I wish I had when I started.

• Marketing Is Mind Control peels back the psychology behind branding, messaging, and influence so you can stop playing the algorithm’s game and start building a brand rooted in integrity and actual energetic alignment.

• AI Prompt Wings is your shortcut to turning scattered thoughts and half-finished marketing to-dos into clean, effective prompts that let AI do the heavy lifting without losing your voice or your mind.

Both books are available now on Kindle for under $10 each, because tools for estheticians should be affordable—and actually useful.

💡 Final Thought: Tech Is the Tool, You Are the Talent

Look, AI isn’t going to give your clients that dewy post-facial glow or hold space for them when they cry on the table- it won't do their lashes or shape their nails. That’s your magic. What it can do is free you from busywork that drains your energy and distracts you from your craft.

Using AI to market your aesthetic business isn’t about doing less. It’s about doing what matters more.

If you’re ready to build smarter, scale gracefully, and finally put down the admin tasks without guilt—you’re exactly who I wrote these books for.

Start small. Delegate to digital. Then get back to the treatment room—your throne awaits. 👑