• FoH Team

The Art of Consistency


“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose and of action over a long period of time.” – Bruce Springsteen


Take the Consistency Quiz?


Does your website reflect your social media engagement style?

Does your mission statement compliment the company name?

Is your message consistent or are your customers confused about what you offer?




What is brand consistency?

Brand consistency is streamlined communication that keeps your customers coming back to you, seeking the comfort of knowing what to expect.


The art of consistency is the optimal sharing of a persistent message over a long period of time that helps companies and brands remain relevant and dependable.


The Facets of Hospitality 360º Method

Think of your brand strategy with a 360º view.


Your products and promotions on your website, social media management, design collateral, and all streamlined communication create your individual brand identity. It includes logo, color, shape, size, placement. It is the umbrella consideration given to every facet of your business.


Our 360º method is the foundation that makes an organization's relationships with customers a unique experience as opposed to a transaction. We work with you to develop a consistent method from every aspect of your business to provide your customers with an unforgettable brand experience.


Companies, and especially entrepreneurs, tend to lose sight of the importance of consistently articulating their message and value proposition in the marketplace.


The Danger of Inconsistency

For example, a business owner may be tasked with creating all of the social media posts, interactions and daily communication on top of their daily operational duties. Often at the beginning of the week, a social media post will have a positive professional message and feel versus a post shared at the end of the week when business owners are exhausted from the daily operations and customer interactions. The end of the week post may be so quickly fashioned that the consistent brand identity is lost after a long week. Small businesses often find one week there will be daily posts and the following week there will be none. Intermittent and inconsistent social media management and communication is more detrimental to a business then not having any presence at all.


Your Signature 360º

The Facets of Hospitality 360º method is to ensure consistency across all branding and promotional avenues of your brand. We help you ensure your branding is the dependable and reliable resource your customers expect from website design, collateral material design, to social media management, interior decor and beyond. Connect with us by answering a few questions about your company and we will help you formulate a signature 360º method to consistently standout.


Consistency is Key

It is important to deliver a steady and reliable message across all channels that your company uses for outbound marketing efforts. Adapt your message to the formats and audience of each channel and brand interaction. To help better understand social media platforms and your target customer.


Facebook

The breakdown of demographics by age include:

  • 51% of 13–17 year olds use Facebook

  • 76% of 18–24 year olds use Facebook

  • 84% of 25–30 year olds use Facebook

  • 79% of 30–49 year olds use Facebook

  • 68% of 50–64 year olds use Facebook

  • 46% of 65+ year olds use Facebook

Instagram

The breakdown of demographics by age include:

  • 75% of 18–24 year olds use Instagram

  • 57% of 25–30 year olds use Instagram

  • 47% of 30–49 year olds use Instagram

  • 23% of 50–64 year olds use Instagram

  • 8% of 65+ year olds use Instagram

LinkedIn

The breakdown of demographics by age include:

  • 17% of 18–24 year olds use LinkedIn

  • 44% of 25–30 year olds use LinkedIn

  • 37% of 30–49 year olds use LinkedIn

  • 24% of 50–64 year olds use LinkedIn

  • 11% of 65+ year olds use LinkedIn *according to sproutsocial.com


Which network are you using consistently?

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