The cost of hiring a marketing manager to handle your social media content creation, including writing post captions, creating content, making reels, posting, and engaging with your audience, can vary significantly depending on various factors such as location, experience, and the scope of services.
So How much does it cost to hire someone to do my marketing?
We have polled our clients about their previous costs, marketing groups from the managers charging these prices themselves, and asked AI tools to do some research. Here is a general overview of average marketing prices in 2024 for monthly commitments:
TOP ANSWERS!
Freelance Marketing Managers Make:
Entry-Level Freelancers: $1,500 - $3,000 per month
Suitable for small businesses or startups with a limited budget.
Typically, entry-level freelancers handle basic content creation and posting.
Mid-Level Freelancers: $3,000 - $5,000 per month
Suitable for growing businesses needing more tailored content and consistent engagement.
These freelancers have more experience and can offer strategic input.
Senior-Level Freelancers: $5,000 - $8,000 per month
Suitable for established businesses looking for high-quality, strategic marketing efforts.
Senior freelancers bring a wealth of experience and often provide comprehensive services, including advanced analytics and strategy development.
Marketing Agencies Generate:
Small Agencies: $4,000 - $8,000 per month
Suitable for small to medium-sized businesses.
These agencies offer a dedicated team for content creation, posting, and engagement, often with additional support for analytics and strategy.
Mid-Sized Agencies: $8,000 - $15,000 per month
Suitable for medium to large-sized businesses.
Mid-sized agencies provide a full suite of services, including content strategy, advanced analytics, and targeted campaigns.
Large Agencies: $15,000 - $30,000+ per month
Suitable for large enterprises or businesses with complex needs.
These agencies offer extensive services, including high-level strategic planning, in-depth market analysis, and large-scale campaigns.
In-House Marketing Managers Earn:
Entry-Level In-House Managers: $3,000 - $5,000 per month (salary-based)
Suitable for businesses looking to have a dedicated person within the company.
Entry-level managers handle day-to-day content creation and engagement under supervision.
Mid-Level In-House Managers: $5,000 - $8,000 per month (salary-based)
Suitable for businesses needing more experienced marketers who can work independently.
Mid-level managers take on more responsibility, including strategic planning and campaign management.
Senior In-House Managers: $8,000 - $12,000+ per month (salary-based)
Suitable for businesses requiring high-level expertise and leadership in their marketing efforts.
Senior managers oversee comprehensive marketing strategies and large-scale content creation.
Factors Influencing Pricing
Experience and Expertise: More experienced marketers command higher rates.
Scope of Services: Comprehensive packages including strategy, content creation, and engagement cost more.
Geographic Location: Rates vary by region, with higher costs in major metropolitan areas.
Industry: Certain industries may have specialized needs, affecting the cost.
"How much does it cost to hire someone to do my marketing?" the answer is "It costs as much as you'll pay" because you'll find teams willing to charge anything... that doesn't mean the results will match the price. When choosing a marketing manager or agency, it’s essential to consider the value they bring to your business. While costs can be significant, investing in quality marketing can drive substantial growth and engagement for your brand. What does their portfolio say? How long have they had their clients? Are their clients more profitable because of them?
Your Marketing Team at Facets of Hospitality, we’ve built a team of skilled professionals dedicated to amplifying your brand’s voice while driving meaningful results. With over 50 years of combined expertise, we deliver customized solutions that go beyond surface-level marketing—helping you turn engagement into real income.
Our streamlined approach works within your brand’s voice, eliminating the headaches of inconsistent freelancers while providing full-team support at a fraction of the cost.
Ready to explore what’s possible? Reach out for a FREE THINK TANK and let’s redefine your marketing strategy.
Okay, that's a lot of information and numbers--- What do you NEED for marketing? That determines who you reach out to. Do you need a freelancer for a specific detailed task? Do you need a regular employee? Do you need an agency? The differences are listed here... while there are some overlaps, it is best to list out what you want and search for those terms in your industry-- and interview a few teams.
Marketing Freelancer
Definition: A marketing freelancer is an independent professional who offers marketing services on a contract or project basis. They work individually rather than being part of a larger company or agency.
Characteristics:
Independence: Freelancers work for themselves and may serve multiple clients at once.
Flexibility: They often offer flexible hours and can tailor their services to specific client needs.
Personal Touch: Clients often get a more personalized service as freelancers handle all aspects of the project themselves.
Specialization: Freelancers might specialize in particular areas of marketing, such as social media, content creation, SEO, or PPC.
Cost: Typically, hiring a freelancer can be more cost-effective than hiring an agency, especially for smaller projects or businesses with limited budgets.
Capacity: Since they work alone, freelancers might have limited capacity and may not be able to handle very large or multiple simultaneous projects as efficiently as an agency.
Marketing Agency
Definition: A marketing agency is a company that provides a wide range of marketing services. Agencies typically have teams of professionals specializing in different aspects of marketing. Many marketing freelancers will tell you that an agency is a brick building and the benefits to hiring a freelancers is no overhead, and that is false.
Characteristics:
Team-Based Approach: Agencies have teams of experts, allowing for a broader range of services and expertise.
Scalability: Agencies can handle large-scale projects and multiple clients simultaneously due to their larger workforce.
Comprehensive Services: They often offer a full suite of marketing services, including strategy development, content creation, social media management, SEO, PPC, and more.
Project Management: Agencies usually have project managers who oversee the workflow, ensuring timely delivery and coordination among different specialists.
Reputation and Resources: Agencies might have more extensive resources, tools, and established processes, which can benefit larger or more complex marketing campaigns.
Cost: Generally, agencies are more expensive than freelancers due to their overhead costs, comprehensive services, and the value of a team-based approach.
Key Differences
Structure:
Freelancers are individuals working independently.
Agencies are organizations with multiple employees.
Scope and Scale:
Freelancers often handle smaller projects and can offer specialized services.
Agencies can manage large, complex projects and offer a wide range of services.
Cost:
Freelancers tend to be more cost-effective for smaller projects or businesses with limited budgets.
Agencies are typically more expensive due to their extensive resources and team-based approach.
Flexibility:
Freelancers can offer more flexible and personalized services.
Agencies have structured processes and project management.
Expertise:
Freelancers may specialize in a specific area of marketing.
Agencies provide a team of experts across various marketing disciplines.
Choosing Between a Freelancer and an Agency
When to Choose a Freelancer:
If you have a smaller budget.
If you need specialized skills for a particular aspect of marketing.
If you prefer a more personalized and flexible approach.
When to Choose an Agency:
If you have a larger budget.
If you need a comprehensive marketing strategy and a wide range of services.
If you have a large or complex project requiring a team of experts.
Understanding the differences between a marketing freelancer and a marketing agency can help you make an informed decision based on your business needs, budget, and project scope.
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