September Social Media Marketing Guide for Small Business Owners
- Sep 4
- 2 min read
Stop Overthinking Your Content: Film. Edit. Post. 🍂
Hey friends, it’s The Nerd here — and today we need to talk about the thing that’s killing more small-business marketing than the algorithm ever could: overthinking.
You don’t need a production crew. You don’t need the perfect script. You need… about 20 minutes, your phone, and maybe a pumpkin spice latte if you’re into seasonal rituals.
Here's a September Social Media Marketing Guide for Small Business Owners
Step 1: Just Film the Dang B-Roll 🎥
B-roll is those little snippets of video you can layer over text or voiceovers. Think:
Pouring a cup of coffee at your café.
Folding towels in your spa.
Packing up an order with your logo peeking in the frame.
Even just a close-up of your product under good light.
Take 5–10 short clips in one sitting. Don’t stress about angles — your camera roll is supposed to look messy. Later, these become your building blocks.
Step 2: Drop It Into CapCut ✂️
CapCut has templates. Yes, templates. Which means you don’t have to reinvent transitions, text effects, or timing. Drag your clips in, swap the text, and bam — you’ve got a reel that looks polished without eating half your weekend.
Pro tip: Save a few go-to templates that fit your brand vibe (playful, classy, moody, whatever) so editing feels like plug-and-play.
Step 3: Schedule with Metricool 📅
You’re busy running a business, not babysitting your phone. That’s why Metricool exists. Load up those reels, schedule them out for the week (or the whole month if you’re feeling spicy), and let the app do the heavy lifting.
Consistency is key — and automation keeps you from ghosting your audience when life gets chaotic.
September Content Sparks 🍁
Here’s where the fun comes in. Don’t overthink themes — just ride the seasonal wave. Some ideas to get your creative gears turning:
“Fall into Love With [Your Product Category] Again” – Show shots of your products with cozy fall backgrounds: blankets, coffee mugs, crunchy leaves.
Behind-the-Scenes Fall Reset – Film yourself swapping décor, updating your shop window, or prepping seasonal specials. Add a caption about “refreshing your space, refreshing your life.”
First Sip of Fall – Everyone loves a seasonal drink shot. Even if you don’t sell coffee, you can tie in your product with the fall vibe. (Example: skincare brand? “Pumpkin spice is cute, but hydrated skin is forever.”)
Gratitude Season – Record a reel thanking your customers/community. Keep it genuine — gratitude always hits.
“Before the Holidays Hit” Reminder – Show why your product/service is the perfect pre-holiday treat people should snag for themselves now.
The Nerd’s Final Word 🧠
Marketing isn’t about making the perfect video. It’s about showing up, often, in a way that feels human. Film the clips. Edit with templates. Schedule with Metricool. Then stop second-guessing yourself and hit post.
Because let’s be real: The only thing scarier than your first pumpkin spice latte of the season is looking back in December and realizing you didn’t post anything at all.
