Something you don't want to hear... a note from The Nerd.

AI is making a lot of the images and content you're consuming.

I'd venture to say about 85% or more of what you read or consume visually is AI-driven, created, or edited.

Discussing the many facets of marketing...

For years, ChatGPT was available to the general public, and smart business-minded folk jumped ahead of the game with it many years before anyone else knew how to generate an existential crisis in the chatbot. That means that way before you knew to check posts for AI content or at least feel it to be sus... You just "didn't like that creator."

Or you believed it was them creating it.

For years, AI content has been passing off as human content, and now that it's trending, many have a problem with it.

That's how easy it is for trends to take over and become the norm.

Remember when that creator wanted to raise money for something personal and created a video "look how demure..." and everyone 'jumped on that trend' and literally, you can now say just "demure" and someone in the room will get the joke... they'll know the line, they'll think of a video or trending sound.

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Artificial Intelligence isn't just your pocket diet coach- it's a large capacity stalker who never stops leveling up or standing too close.

It helps those trends and agendas get pushed.

AI has been behind the algorithms and the content and the creators and the songs and the books and the articles you read for (at least) the last five years... and all the real words that humans pump onto blogs or articles or publications are just feeding more information into the AI tools to share with the rest.

When they were first released for public use, I remember testing it on some topics I've written about for nearly twenty years. Two decades of human content being poured from my brain into the internet of things, from articles and posts to e-books and how-tos, ghostwritten or for client content.... many, many, many words.

Words that, when I began posting on the internet of things about this topic, weren't really there. They were in person- way before me, and in many more ways.... but before I started connecting some dots in places, it seemed (my own perspective, but I've asked a few about the map of social life in this industry before 2014) that the industry was disjointed and "the big dogs" of the industry weren't paying marketing teams while consumers were being marketed to by the big box brands to know more and be educated in their choices....at their stores. So it created a dichotomy of an educated consumer wanting more professional resources or services, seeking out the professionals who weren't showing what they had or knew.

So I coached, talked, helped, wrote, spoke, and published for many of these creators- inspired others peripherally with the clients I had...

Now, it's funny.... words that I know can be strung together by anyone, sure... but weren't.

They are now being strung together by everyone --- how could that happen?

Scenario.... If an AI tool is asked a prompt and is given some parameters of what to answer with, it will put together an algorithmic process to answer the prompt with research- if allowed, it will scour the internet of things and read what's been said elsewhere and come back and formulate a response. So, if you're asking for research, you might get names and credits, but if you just ask or a "post about offering this service ....." you'll get what it researches....And, if it only has sources that were inspired by your words or your colleagues' words, it's safe to say it's going to regurgitate those words and probably not break them up or get too creative about it.

AI is great. It's powerful. But it doesn't hold boundaries for your opinions, approvals, or emotions. You get copy/paste type content created by a string of commands that guide it to respond in a way that will make you use it again and feed it more.

Humans aren't like that--always- humans respond with feeling, emotions and reactions and movement and empowerment, and inspired action, and that's why AI can be a great tool for some business owners in getting ahead and breaking themselves out of a creative block. It helps them get out of their way with emotional blocks. It can help with organizing or admin-style work that otherwise wouldn't get done, but when you rely on it for your message, your mission, your purpose, and your feelings... It's regurgitating that from someone else.

Which... is what it is...

When someone is copied hundreds of times, some of the duplicates become powerful brands. But they're all just shoes, and the ones who created tools to walk around in for a purpose are looking around, going, "wait...what?" It's one thing to give a customer options... It's another thing to confuse them with duplicates of a similar name and purpose and expect them not to see your reputation or intentions. Some shoes are meant for looks and not for walking. Some brands are meant for schill companies and not competition, but they just keep on going for some reason...

AI doesn't know any of that, and it spits out responses for people with ideas they want to create, generated from what's available on the internet already.

Humans remember how things started and why they began and how things get corrupted, and who chose to do what when and who lied and who caused pain when it wasn't needed. Humans make memories around betrayal and can choose not to engage in, in order not to promote more corruption.

AI doesn't care or know about that. It copies/pastes its way to the top and looks pretty and shiny when it gets to the final product. But the guts aren't there. The purpose. The mission. The method. The goal. The intention... when it isn't there, the wall of pretty is seen through pretty quickly.

When you use AI tools now, in 2025, you get to choose to see it as a tool and something ot help you edit and put your human into it and roll with it and create something of value with good intention and purpose.... OR you can use it to copy, duplicate, replicate, and clone mini versions of already successful ideas to create a pocket of wealth for yourself.

The difference now is you.

AI is what it is, and while it's gotten stronger, it hasn't changed. It has a purpose and it completes it... without human emotion or error or intent.

But humans are flawed and cause drama and leave and get sick and ...

AI becomes a reliable employee where hurting humans fail.

So what's the answer? Businesses need organization, and employees need guidance. Management needs rules and manuals, but they need to be edited after AI writes them to make sure the "human" is in it. You can use AI to help you, but you have to look at what is written and make it yours.

Integration and use cohabiting in the same idea field? Maybe?

It needs a leash that's not controlling minds, I'll say that much, but I don't really know the answer. I know how to handle it now. I'm a trained AI Handler, and I can prompt a GPT to apologize to me within 5 minutes. Not that I think that's a skill we all need, but I do know we need to not accept lies and first responses as inerrant truth.

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You have to put REAL into things now more than ever to stand out. You have to be REAL in your reels. You have to put thought, emotion, and purpose into your content now more than ever before.

For years, you could get away with posting quotes and attraction marketing posts only and gain a large following. Now, there has to be some sort of real -story-driven purpose to gain a mass following, unless there's mind control or massive ads involved. Generic templates aren't going very far lately, and marketing managers are using them more sparingly to help keep the feeds pretty while content is taking over.

Content that is taking over right now? TBH... that depends on who your marketing team is. If they are older or younger, what they already know vs what is trending, and what they FEEL like doing. If they know a platform and how it works, there's a chance your marketing will be done THERE... whether it's trending or not. That's not always great for your brand and businesses that don't have a pulse on marketing tools and platforms, or their brand message can get lost here. This is what happened in the industry I mentioned before with the consumers and client businesses online, but the big dogs didn't even have a social media team...

So what am I saying?

I'm saying that just because AI is here... doesn't mean you can stop thinking.

ALWAYS THINK FOR YOURSELF.

Remember when MapQuest and maps, and Yahoo directions were our only way to get to a new destination? Now we have GPS units basically programmed into our heads? As a society, we are right there again .... but with content writing and production of anything text/code/data. You can think for yourself right now, but if you stop altogether and let AI answer, reply, respond, think for you ... You'll forget how.

It goes quickly.

Some of us have to ask our GPS how to get out of our town now, and it's only been about 20 years.

Do you use AI Tools already?

• Yes
• No